24 Expert SEO Tips & Advice to Boost Your Traffic in 2021 It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes! SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. ? But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation , and boosts sales. And every business wants more traffic, leads and sales , right? SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). Search engine optimization techniques that worked even 5 years ago won’t cut it today. That’s why we’ve pulled together some advice from experts so you can make sure you’re using the best SEO strategy for the coming year. Th